Let’s start our own country.

We exist to help startup founders and their executive teams create new market categories.

While many aspire to category creation, most will never take the necessary steps to define a category vision and brand compelling enough to take control of their future.

Gold Front’s Category Design Program is designed to help you ace these essential steps. It starts with a powerful strategic narrative about the category you’ve created. We call it a Category POV.

This story must resonate deeply for you, your company and customers as it will act as a north star for your marketing, sales, culture and product. From there we use creativity to help you show up in the world as the category leader you are—in brand design, website, campaigns and category launch.

It’s a holistic approach to category creation that, when successful, makes customers remember and consider you for something that is completely your own.